Financial institutions are under growing pressure to accelerate innovation while strengthening security, improving customer experience, and navigating complex regulatory demands. Many are finding that legacy technology and fragmented processes make it difficult to move fast—and even harder to maintain customer trust.

In this new Forrester study, commissioned by AWS Marketplace, more than 550 financial services decision-makers share how they’re modernizing infrastructure, adopting agentic and generative AI, and leveraging ecosystem capabilities to unlock new opportunities securely. The report examines how modern architectures and AI-driven automation are helping institutions streamline operations, reduce risk, and fuel differentiated customer experiences.

It also highlights the crucial role of AWS Marketplace and other specialized solutions in supporting secure experimentation, faster deployment, and enterprise-ready AI adoption across banking, wealth management, fintech, and more.

Key points covered:

• How modernized infrastructure helps financial institutions explore new opportunities securely and at speed

• The role of generative and agentic AI in streamlining operations, improving risk management, and accelerating innovation

• How capabilities in AWS Marketplace support secure adoption and faster time to value

• Insights from 559 technology and business leaders on the future of innovation in financial services